How to thank your supporters well

How to thank your supporters well

Thank you. Magical words, aren’t they? No-one can hear them too many times. Saying thank you is the most natural way for a charity to build a relationship with your supporters. Who hears the words ‘thank you’ without feeling positive, cosy, valued? When someone thanks...
3 charity cliches to think twice before using

3 charity cliches to think twice before using

I feel mean writing this post. Plenty of lovely people use charity clichés every day and let’s face it, the world doesn’t end. There are worse things. But I do feel strongly about this, as I believe words matter and they need to work hard. Every time a charity uses a...
What happened to all the adverbs?

What happened to all the adverbs?

Poor old adverbs. They’re under attack on at least two fronts. At this rate, there won’t be any left. Sadly. First, it’s happening by accident. I just wrote ‘first’ instead of ‘firstly’ and hardly anyone will mind. (If you do mind, hello! Let’s be friends!) Second, or...