Queen Elizabeth Olympic Park

Sometimes, you work hard on a piece of copy and then people walk all over it.

Thankfully, that was the idea when I worked on the London 2012 trail around the Queen Elizabeth Olympic Park. Visitors could relive the adrenalin of the London 2012 Olympic and Paralympic Games, following a guided trail around in the park in the footsteps of the world’s greatest athletes.

I worked on the copy for the interactive stations around the park and the accompanying London 2012 trail guide.

I also worked with Premm Design on copy for an advertising campaign, hoardings, other leaflets and noticeboards.

Key Disciplines

  • Writing for the general public
  • Advertising
  • Writing to design visuals
  • Writing to word count
  • Writing to brand guidelines
  • Writing to inspire