Queen Elizabeth Olympic Park
Sometimes, you work hard on a piece of copy and then people walk all over it.
Thankfully, that was the idea when I worked on the London 2012 trail around the Queen Elizabeth Olympic Park. Visitors could relive the adrenalin of the London 2012 Olympic and Paralympic Games, following a guided trail around in the park in the footsteps of the world’s greatest athletes.
I worked on the copy for the interactive stations around the park and the accompanying London 2012 trail guide.
I also worked with Premm Design on copy for an advertising campaign, hoardings, other leaflets and noticeboards.
- Writing for the general public
- Writing to design visuals
- Writing to word count
- Writing to brand guidelines
- Writing to inspire