IMPERIAL COLLEGE

Imperial College runs a telethon fundraising event every autumn. Current students call alumni to reminisce about the College and set out a vision for financial support.

I wrote this direct mail campaign to complement the phone call and encourage alumni to give in advance. Working with the designer and marketing team, we created a concept in which the words and illustrations worked together to communicate the central idea. The mailing was split to different audiences, so I wrote variable paragraphs targeted to each group.

Key Disciplines

• Concept development
• Managing stakeholder feedback
• Working in partnership with a designer
• Fundraising
• Writing to design visuals
• Variable audiences