Making your own natural skincare is healthy, fresh and fun – but let’s face it, it’s a bit of a faff.

Entrepreneur Mai wanted to share her love of natural homemade skincare and make it easy for people to use. Iam by Nature measures out recipes for face masks and body scrubs and packages them to keep them fresh.

Working with design team Designed By Good People, I created a brand tone of voice that could work across packaging, social media, the website and blog.

Fun, simple, healthy and good for your skin – this is a feel-good brand that values giving something back. A genuine joy to work on! 

Key Disciplines

  • Developing a brand from scratch
  • Working in partnership with designers
  • Concept development
  • Writing to character counts
  • Blogging
  • Packaging



On point as always! Love it.

Mai Aljadawi

Founder, Iam by nature